Skip to main content
Skip global navigation and go to main content
Back to Press Releases


J.J. Keller & Associates, Inc. Joins BiTA

Neenah, WI - J.J. Keller & Associates, Inc., the nation’s leading provider of safety and compliance solutions, announced today that it has joined the Blockchain in Transport Alliance (BiTA), an organization dedicated to determining best practices and standards for blockchain in the transportation industry. BiTA’s members include Descartes, Daimler, FedEx, SAP and Uber Freight among dozens of other global brands. J.J. Keller will bring its extensive knowledge of safety and regulatory requirements to the Alliance and further explore blockchain-based solutions for the industry.

Blockchain is a technology that enables companies to identify and track transactions digitally and share this information across a distributed network of computers. For the transportation industry, blockchain allows the ability to more effectively track goods and freight across the supply chain. Blockchain will allow transportation and logistics companies to operate in a more seamless and transparent manner. It can also help to create new revenue streams and value for customers by enabling a system of completing transactions, tracking shipments and managing fleets.

“Blockchain technology will transform the supply chain by introducing greater transparency, innovation and efficiency,” said Chris Burruss, president of BiTA. “We are fortunate to have member companies like J.J. Keller, which has a great depth of experience in fleet management solutions and standards. It will be a key player in helping develop blockchain standards in transportation, and ensuring those standards meet all regulatory requirements.”

In addition to offering end-to-end fleet compliance and safety solutions, J.J. Keller is an intellectual property company housing more than 20 editors and consultants in the field of transportation. These experts have an extensive understanding of DOT, FMCSA, PHMCSA, EPA and OSHA regulations and rulemaking that ensures practical applications for motor carriers’ daily operations are backed by highly accurate information. In turn, this helps operations run smoothly and avoid fines or down time.

“We see that blockchain is a key disruptive technology as the digitization of the transportation industry continues to evolve,” said Rustin Keller, president and CEO of J.J. Keller. “Through J.J. Keller’s partnership with BiTA, we’ll be able to contribute our more than 65 years of safety and compliance expertise to the development of standards that enable efficient supply chain operation while keeping safety at the forefront.”

Founded in August 2017, BiTA has quickly grown into the largest commercial blockchain alliance in the world, with nearly 500 members that collectively generate over $1 trillion in revenue annually. BiTA members are primarily from the freight, transportation, logistics and affiliated industries. Alliance members share a common mission to develop a standards framework, educate the market on blockchain applications and encourage the use of those applications. BiTA has offices in Chattanooga, Tennessee and London, United Kingdom.

About the Blockchain in Transport Alliance

BiTA was formed in August 2017 by experienced technology and transportation executives to create a forum for the development of Blockchain standards and education for the freight industry. It brings together leading companies in the freight technology industries that share a vested interest in the development of Blockchain technology. BiTA engages with the industry and provides educational resources to promote the potential benefits of Blockchain technology. Over 1,000 companies have applied for membership. For more information about BiTA, please see

About J. J. Keller & Associates, Inc.

J. J. Keller & Associates, Inc. is the most respected name in safety and regulatory compliance. Since its beginning as a one-man consulting firm in 1953, the company has grown to over 1,400 associates serving more than 600,000 customers — including over 90% of the Fortune 1000® companies. The company’s subject-matter expertise spans nearly 1,500 topics, and its diverse solutions include ELogs and mobile technology; training via online courses, streaming video or DVD; online management tools; managed services; consulting services; online and print publications; forms and supplies.

Transportation professionals rely on J. J. Keller’s in-house expertise and wide selection of products and services to reduce risk and improve regulatory compliance, performance management, and operational efficiency. For more information, visit

For more information, contact: