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J. J. Keller Study Reveals Current Fleet Manager Priorities

Provides valuable insights on the state of fleet management

Neenah, WI – Fleet managers are continuing to face the day-to-day challenges of staying up-to-date with regulatory changes and improving driver knowledge and skills. That’s according to a new study conducted by the J. J. Keller Center for Market Insights, the research arm of J. J. Keller & Associates, Inc.

The study, The State of Fleet Management: Insights on Priorities for Today’s Fleet Managers, is based on a survey fielded in February 2023, and is the third such study the J. J. Keller Center for Market Insights has conducted.

  • The number of fleet managers who believe it’s most important for their drivers to safely and correctly operate their specific vehicle types increased 39% from 2022.
  • Knowing quickly when a vehicle or trailer is damaged or non-compliant jumped 24% from 2022.
  • Having all driver files together in one place so fleet managers can quickly and easily prove compliance saw an increase of 13% from 2022.

According to Joshua Lovan, Business Industry Advisor at J. J Keller, “Until you wear the shoes of a fleet manager, there is no way to truly understand the unique challenges in safety. Today’s fleet managers are responsible for driver coaching, injuries, accidents, and there are no excuses for lack of preparation.”


Keeping Up with Regulatory Changes Continues to Be a Challenge

Forty-two percent (42%) of fleet managers who participated in the study stated that “Staying up-to-date on changes in regulations” was the most important aspect of Federal Motor Carrier Safety Administration (FMCSA) compliance.

Comments from respondents regarding the most challenging aspects of their job included, “Compliance and keeping up with rule changes,” and, “Ensuring that all vehicles are compliant at any given time.”

According to one respondent, this includes, “Keeping up with the different OSHA or FMCSA requirements. Also keeping up with different state, city and county guidelines regarding safety and DOT requirements.”

Another respondent commented that they struggled with “Ensuring all required steps are completed for hiring drivers.”



Improving the Knowledge & Skills of Drivers is an Ongoing Focus



As fleet managers continually assess and work to improve the knowledge and skills of their drivers, some areas were identified as more important than others. Safely and correctly operating a specific vehicle type topped the list with 62% of respondents agreeing it was the most important driver knowledge and skill — a 39% increase over 2022. This was followed by knowing:

  • How to avoid injury while working and driving (28%)
  • The correct action to take in an accident (27%)
  • How to avoid distracted driving (26%)

According to Lovan, “Drivers will naturally respond more positively if their company’s goals are centered around safety, so it was no surprise that 63% of fleet managers believe their company mostly or completely emphasizes continuous learning.”

When it comes to training their drivers, respondents believe it’s most important that drivers apply what they learn in training (52%) and that the training is specific to their unique needs (45%). Being able to prove that the content was understood saw a 12% increase from 2022 to 2023.

Unfortunately, 37% of respondents stated that they receive less than ideal support from their company for continuous learning.


As the risk of “nuclear verdicts” and FMCSA audits continue to increase, fleet managers are likely to continue to prioritize staying up-to-date with regulatory requirements and improving driver knowledge and skills.

“Driver safety and regulatory compliance were top trends in both the 2023 data and in our findings from previous years of research,” said Wendy Blezek Fleming, J. J. Keller & Associates Customer & Market Insights Manager. “We appreciate that ensuring safety for drivers and the public is a very important challenge as a fleet manager, and applaud the efforts of our survey respondents to keep their teams and others safe.” With the insights shared in the report, stakeholders within the industry can better discuss the priorities and constraints fleet managers face and continue to help them going forward.

The full report is available as a free download.

About the J. J. Keller enter for Market Insights

The J. J. Keller Center for Market Insights is the collaborative research arm of J. J. Keller & Associates, Inc. The center originated in 2019 with a focus on sharing with the general public trends and insights from an abundance of safety and compliance data gathered by J. J. Keller over decades, serving more than 700,000 customers across the United States. Through historical data, new proprietary studies, and partnerships with reputable, research-focused third-party organizations, the center publishes ongoing reports to spur discussion and advancements in safe, respectful workplaces, job sites, and highways. To contact the J. J. Keller Center for Market Insights, contact

About J. J. Keller & Associates, Inc.

Since we began as a family-owned company in 1953, our purpose at J. J. Keller & Associates, Inc. has been to protect people and the businesses they run. Today, serving 500,000+ companies across North America, our associates are proud to make a larger impact than ever. Organizations of all sizes rely on our expert insights to help create safe work environments and simplify complex government regulations. They trust in our comprehensive portfolio of solutions – including ELogs, dash cams and mobile technology; driver training via online courses, streaming video or DVD; cloud-based management tools; managed services; consulting services; online and print publications; forms, PPE and safety supplies.

Transportation professionals rely on J. J. Keller’s experts, products and services to reduce risk, improve regulatory compliance, manage performance, and boost operational efficiency. For more information, visit



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