Marketing Compliance - Online Training Course (06102)
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Marketing Compliance - Online Training Course

Explains the basic laws and regulations governing the most common marketing practices. Read more.

Interactive Online Training courses are purchased using Training Points. This program is available for 30 points per seat (a seat is one person assigned to one course). Points are $1 each. See Overview for more information.

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Product Code: 25649

Overview

This program is available for 30 points per seat. A seat is one person assigned to one course. Already have a J. J. Keller Training On Demand account? Click here to log in. If you are a new customer, click here to learn more about Training Points.


  • Topics covered by Marketing Compliance include:
    • Overview
    • Truthful representations
    • Deceptive or unfair claims
    • Comparative claims
    • Special offers
    • Substantiation
    • Sweepstakes and contests
    • Negative-option marketing
    • Digital marketing
    • Telemarketing
    • Marketing to children
    • Collection and use of marketing data
    • Risks of noncompliance
  • Explains the basic laws and regulations governing the most common marketing practices and provides guidelines for employees involved in marketing-related tasks
  • Includes pop quizzes, news clippings and a final quiz highlighting real-world issues employees should learn to spot and respond to
  • Uses a powerful combination of audio, full-motion video, text, and colorful graphics, to provide cost-effective, easy-to-use training
  • Length: Approximately 40 minutes
  • Copyright Date: 2012 (Rev. 10/14)


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System Req.

To ensure full course functionality, your computer will need to meet or exceed the following requirements:

General

  • Windows 7, Mac OS X 1.9 (Mavericks) or higher
  • Persistent high-speed internet connection with at least 1.5Mbps download speed
  • Speakers or headphones
  • Pop-up blockers must be disabled
  • JavaScript must be enabled
  • Cookies must be allowed
  • Adobe Acrobat Reader 10 or higher

HTML5

  • Windows: Internet Explorer 11, Microsoft Edge (latest version), Google Chrome (latest version), Firefox (latest version)
  • Mac: Safari (latest version), Google Chrome (latest version), Firefox (latest version)
  • Mobile: Safari in Apple iOS 10 or later, Google Chrome in Apple iOS 10 or later, Google Chrome in Android OS 4.4 or later

Flash

  • Adobe Flash Player 10.3 or later, although the latest version of Flash is STRONGLY RECOMMENDED, plus any of these web browsers:
  • Windows: Internet Explorer 8 or later, Microsoft Edge (latest version), Google Chrome (latest version), Firefox (latest version)
  • Mac: Safari (latest version), Google Chrome (latest version), Firefox (latest version)

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