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FOR IMMEDIATE RELEASE (August 10, 2010)

J. J. Keller Launches Redesigned Website

New JJKeller.com enhances customer experience with improved navigation, checkout process, product comparison and more

Neenah, WI — After months of gathering feedback from customers and working with its design partners, J. J. Keller & Associates, Inc. has unveiled the newly redesigned JJKeller.com. The company’s website was rebuilt with more advanced features to make it easier for visitors to quickly find and order the products they need, as well as stay on top of breaking safety and regulatory news.

"After reaching out to our customers, we were able to plan a focused redesign that addressed their needs," said Adrienne Hartman, Corporate E-Commerce Manager. "The retooled site offers an improved shopping experience and quicker access to information and solutions."

The revamped JJKeller.com sorts information based on area of interest, featuring timely news articles, relevant resources, and key products for each area. Visitors can narrow products by type, as well as compare products side-by-side.

In addition, the redesigned site allows visitors to create and manage an online account to streamline the order process. It also provides J. J. Keller’s largest clients with customized buying experiences.

"Our primary objective is to make it easier for our customers to do their jobs," Hartman said.

For the redesigned site, the company upgraded technology platforms to IBM WebSphere Commerce. The in-house team worked with Ascendant Technology on the development work and Isobar, a full-service digital communications agency and Aegis Media Group company, on design.

To mark the launch of the new website, visitors can receive 20% off J. J. Keller's video-based training programs. Enter promo code 31476 during checkout to receive this special pricing. (Offer ends 8/31/10. Some restrictions apply; click here for details.)

About J. J. Keller & Associates, Inc.®

J. J. Keller & Associates, Inc. was established in 1953 and has become the nation’s leader in risk and regulatory management solutions. The company employs over 1,100 associates and serves nearly 350,000 customers, including more than 90% of the Fortune 1,000. J. J. Keller’s diverse products and services include publications, forms, training, supplies, software, consulting, online management tools, outsourced services, and mobile technology.

About Ascendant Technology

Ascendant Technology (Atech) is a leading provider of end-to-end web-based solutions to enterprises worldwide. Atech creates business agility by accelerating the adoption and implementation of technology to increase the speed at which organizations innovate. Atech’s IDEA™ Solution Framework (Insights Driven Engineering Approach) unites business ideas with technical execution, enabling solutions that are designed and built based on research and insights to deliver the intended business results. Additional information about Ascendant Technology is available at www.atech.com.

About Isobar North America, Inc.

Isobar is a full-service digital communications agency that combines digital strategy, creative, media, technology, and measurement to drive brand success in today's technology-driven, consumer-controlled world. Formed by the merger of Ammo Marketing, Freestyle Interactive, Mindblossom and Molecular in 2010, Isobar North America's team of more than 200 digital experts have been transforming the way the world's biggest brands reach, connect and engage with consumers since the Internet's inception. Its clients include adidas, Nikon, Northwestern Mutual, Procter & Gamble and Reebok. With locations in Boston, New York, San Francisco and Toronto, Isobar North America is an Aegis Media Group company. For more information about Isobar North America, please visit www.isobar.com.